PORTFOLIOTikTok Takeoff - Landing Page Design
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OPPORTUNITY
TikTok for Business needed a compelling landing page to promote TikTok Takeoff, a series of live virtual events designed to share inspiring stories and equip businesses of all sizes with tools for growth. The objective was to highlight the event schedule, enabling users to easily register for webinars, with a new theme featured every month. Additionally, the page aimed to showcase businesses and provide valuable resources to users.
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WIREFRAMESStarting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
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RESULT - LANDING PAGE DESIGNI collaborated with the TikTok team to create a visually appealing and user-centric page. I created the overall aesthetics of the page, creating both mobile and desktop layouts. Given the name "TikTok Takeoff, I chose a Rocketship theme to convey the idea that businesses can soar like a rocket. Ensuring alignment with TikTok's brand, I incorporated the platform's colors and graphics into the design to maintain brand consistency and reinforce the chosen theme.
DESIGN SOLUTIONSFrom Wireframes to High-Fidelity Designs
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